Industry Based Broadening: Information Environment


2 weeks


Research Triangle, NC


Program Brochure

Information Environment in the Private Sector

The Institute for Defense and Business’ (IDB) one-of-a-kind program is designed for high-performing individuals in the Department of Defense—civilians and military— directly associated with operations in the information environment. At the Industry Based Broadening Seminar for Information Environment (IB2 IE), you learn what the information environment looks like in the non-military world and how to harness key tools in order to gain the information advantage. You are introduced to the cultures of the organizations that compete in the information environment both domestically and internationally, and the technologies for securing information infrastructure. We leverage a variety of non-military and military perspectives from experts in the private and voluntary sectors, government, and academia on topics including messaging to influence, building a narrative, big data, the internet of things, and understanding cognitive behavior. Subsequently, you will return to your organization with industry best practices for immediate direct application.


Key Objectives

  • Learn best practices from private industry subject matter experts to gain advantage in the information environment
  • Leverage cross-disciplinary participation through panel discussions and development of professional partnerships
  • Develop broader industry perspectives on effective integration of information to achieve advantage over the competition
  • Enhance leadership and teamwork skills in creating integrated approaches to strategic communications frameworks 
  • Gain insights on best practices from leaders in the industry through classroom discussion and off-site facility visits

Who Should Attend

Public sector: High-performing O-3 to O-4, W-2 to W-3, E-8 to E-9, GS-12 to GS-15.

For any questions or requests for exception please contact solutions@idb.org.
(919) 969-8008.

Participants who are outside the listed criteria may be eligible to attend the program. 

Program sessions, faculty, dates, and pricing, although current at the time of publication, are subject to change. 

“This is an excellent program! Speakers were exceptional, exercises were thought provoking, and industry visits provided great perspective and insight into how strategic communication occurs outside the Army” 

IB2-IA Alumnus

  • Psychology of Influence and Decision Making.
  • Defending a Brand and Reputation in a Crisis.
  • Traditional and Social Media Platforms.
  • Lobbying Government as a Tool of Persuasion
  • Strategically Managing Cyber Risk
  • Design Thinking
  • The Future of Storytelling
  • Information as an Element of Combat Power
  • Cyber Strategy in the Great Power Competition

IB2 IE is a unique two-week educational and experiential learning opportunity. It offers military and government civilian Leaders new perspectives within the
information environment. It highlights best practices in areas such as lobbying and public diplomacy, traditional and social media, and protecting cyber architecture.
Class visits to leading corporations and other organizations accompany the learning process.


Includes tuition, meals, lodging, instructional facilities, and all local program activity transportation. 

  • Center for International Policy
  • Indiana University
  • UNC-CH Kenan-Flagler Business School
  • National Association of
  • Broadcasters
  • UNC-CH Hussman School of Journalism and Media
  • Walk West 
  • Department of State
  • Duke Health ITS 
  • Lenovo
  • WTVD 
  • WRAL News